Wednesday, February 20, 2008

NBC Ends Fall Only Debuts

The New York Times reports Ending Tradition, NBC Dismisses Fall Debuts. "NBC Universal took a big step toward undoing one of the television industry’s oldest traditions by announcing Tuesday that it would move to a year-round schedule of staggered program introductions. The move is intended to appeal to advertisers, who crave fresh content to keep viewers tuned in." Maybe this is the beginning of the end of sweeps weeks and shows can be scheduled for what works best for them.

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