I hadn't heard of The Girl Effect.
The fact sheet is filled with interesting tidbits like "When women and girls earn income, they reinvest 90 percent of it into their families, as compared to only 30 to 40 percent for a man." (No I didn't research the studies, but they are sourced). The notion is to fund young women in developing nations and let that build momentum. Pretty interesting. I remember seeing some UN study on the developing world that suggested that it's hard for a society to make strong advances when they ignore the potential contributions of 50% of their population.
And the way I found out about this was through this deconstruction of the effectiveness of the video.
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