Tuesday, August 10, 2010

Trade Secrets of English Muffins

On Saturday, the New York Times wrote A Man With Muffin Secrets, but No Way to Cash Them In. "Bite into a Thomas’ English muffin and, it turns out, you are about to swallow one of the most closely guarded secrets in the world of baking. The company that owns the Thomas’ brand says that only seven people know how the muffins get their trademark tracery of air pockets — marketed as nooks and crannies — and it has gone to court to keep a tight lid on the secret."

But sentences like this made check if Stephen Glass wrote it: "Mr. Botticella, who lives in Southern California, has worked in the baking business for nearly four decades, spending the last eight years with Bimbo USA, the American division of the Mexican bakery giant Grupo Bimbo."

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