Adam Sadowsky engineers a viral music video was quick and a lot of fun and ends with the video. "The band 'OK Go' dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation."
Rory Sutherland: Sweat the small stuff
"It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples."
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