Critiquing the Kindle Commercial

This strikes me as a combination of a Corona and Apple commercial. Beach scene, check. Catchy toon, check. No obnoxious voice over telling you about the product, check.

It's a good idea, the eInk screen is a huge selling point for the Kindle and it works much better on a beach than say an iPad. But the first time I saw it I thought it was backwards. It should have started with the shot from behind them to make it look like a Corona commercial and then zoomed in over their shoulders to reveal the Kindle and then passed them into the horizon (which matches with the lyrics).