10 Lessons From Apple

Farhad Manjoo wrote in Fast Company Invincible Apple: 10 Lessons From the Coolest Company Anywhere "How does one become the 'Apple of [insert industry here]'? After speaking with former employees, current partners, and others who have watched Apple for many years, it's clear that the answers center around discipline, focus, long-term thinking, and a willingness to flout the rules that govern everybody else's business. It's an approach that's difficult to discern and tougher to imitate. But everyone wants to give it a try. Here, then, is our report on the Apple playbook. Short of something falling into your hands in a Bay Area bar, this may be as close to the truth about Apple as you're going to get."

A very interesting read.