Interesting rumor: Google To “Out Open” Facebook On November 5. "Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time."
I've been playing with Facebook for a couple of months and agree that there is a lot of potential there. The key is the privacy controls and the fact that it knows how you know people. Don't show my work colleagues my pictures is the key. Yes there are a lot of apps on it now (portlets, widgets, whatever you want to call them) but they are mostly pretty lame. Imagine real business ones oh like Google Apps or a live whiteboarder for groups.
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