The 2012 Olympics will be in London. They just announced the new logo. They say: "The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks." I and just about everyone else says it's ugly. It comes in the four colors above, but I don't think those are the official colors of the Olympic Rings.
They have a page called About our new look with a completely boring 4 minute film that's not really about the "new look". They also encourage people to create their own designs but you have to use their ugly templates. Here's a random sampling (click it to see the gallery).
Maybe we're misjudging it, Lord Seb Coe, chairman of the London 2012 organising committee, said "It's not a logo, it's a brand that will take us forward for the next five years." Or not.
1 comment:
You missed the part about how an animated version of the logo actually had to be pulled from the airwaves because it was a seizure risk. Funny, since the non-moving version is a nausea risk
http://www.msnbc.msn.com/id/19056376/
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