Friday, June 08, 2007

The 2012 Olympic Logo is Fugly




The 2012 Olympics will be in London. They just announced the new logo. They say: "The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks." I and just about everyone else says it's ugly. It comes in the four colors above, but I don't think those are the official colors of the Olympic Rings.

They have a page called About our new look with a completely boring 4 minute film that's not really about the "new look". They also encourage people to create their own designs but you have to use their ugly templates. Here's a random sampling (click it to see the gallery).

Maybe we're misjudging it, Lord Seb Coe, chairman of the London 2012 organising committee, said "It's not a logo, it's a brand that will take us forward for the next five years." Or not.

1 comment:

The Dad said...

You missed the part about how an animated version of the logo actually had to be pulled from the airwaves because it was a seizure risk. Funny, since the non-moving version is a nausea risk

http://www.msnbc.msn.com/id/19056376/