Thursday, September 06, 2007

It's Not the Holiday Season!

Apple announced that they lowered the price of the 8GB iPhone by $200 (and dropped the 4GB model) just two months after it started shipping. Many people are annoyed that they paid too much just a month ago. Apple just announced they will give $100 Apple Store credit to anyone who bought an iPhone which is potentially reasonable.

I heard this story on NPR today and I see it in Steve Jobs note. Today is September 6th. It is in no way "the holiday season". I know that retailers need to think about getting products into stores now, but this is way to early for consumers to be hearing "holiday season". The holiday season used to start when Santa appeared at the end of the Macy's Thanksgiving Day Parade. Ok, I can kinda deal with hearing about it at the beginning of November. But I will not accept, the "holiday season" being anything post-Labor Day.

1 comment:

Sean said...

I don't know about the NPR piece, but Steve used "holiday season" when describing the future, not the present:

"iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season."