Donald Trump is a Mediocre Businessman

Kevin Drum wonders why more people don't realize Donald Trump is a Mediocre Businessman

"The Plaza was a huge money loser. The shuttle was a disaster. Trump never understood the casino business, and his Atlantic City properties started hemorrhaging cash almost as soon as they were completed. All of this pushed him to the edge of personal bankruptcy, which he avoided solely because his banks decided Trump's holdings could be liquidated at a higher price if they allowed him to stay solvent. In the aftermath of this bloodbath, he raised money by taking the remains of his casino and resort properties public. And since this was a public company, we know exactly how well it did: it lost money every single year and went into bankruptcy proceedings in 2004 (and again in 2009 for good measure). Since then, he's mostly bought and managed golf resorts, which has been a good but not great business for him.

Bottom line: When it comes to building and managing tangible assets, there's really not much evidence that Trump has any special talent. He inherited a huge amount of money and nearly lost it all during his first couple of decades in the development business. However, before the money ran out he was able to use it to create the 'Trump show' (his words), and in the couple of decades since then his income has come not from building things, but primarily from licensing and entertainment.

Trump seems to have two genuine talents. The first is that he's apparently a masterful reader of people. The second is that he's a hypnotic blowhard, which accounts for his success at both branding and TV, as well as his success at scams like Trump University."