Tuesday, June 10, 2014

How Amazon got a patent on white-background photography

Ars Technica explains How Amazon got a patent on white-background photography "With this law, the Federal Circuit has created a world in which the most obvious ideas are the hardest to prove obvious. The result in Hear-Wear explains the result in the Studio Arrangement patent application. In both cases, the inventive idea, embodied in the independent claim, was shown to be old and well-known by a prior art reference. And in both cases, a seemingly trivial add-on feature in a dependent claim ended up being the feature that tipped the balance from obvious to nonobvious—a multi-pronged plug in one, and a distance ratio in the other. Because in both cases, that trivial feature was so ordinary that no one would have taken the time to describe it in a printed publication, but without such a publication, according to the Federal Circuit’s rules, obviousness cannot be proved."

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