Vox explains, Here's the secret to getting a lower cable bill "As a long-time Comcast customer, I knew that if I called and threatened to cancel, the cable giant would likely offer me a discount. But I wanted to know more. How exactly does this process work? And what should customers do to get the biggest discount? To find out, I talked to two former Comcast customer service reps who have seen how the system works from the inside. Here's what they told me."
Basically it's figure out what you want (lower bill, faster service, etc.), call and say you're canceling, get transferred to a "retention specialist" who'll offer you stuff (while keeping discounts as a last resort). Don't ask for a manager (they'll be annoyed) and if not successful call back (maybe another retention specialist will be in a better mood).
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