"Every packaged food label would feature a color-coded bar with a 15-point scale so that almost instantly the consumer could determine whether the product’s overall rating fell between 11 and 15 (green), 6 and 10 (yellow) or 0 and 5 (red). This alone could be enough for a fair snap decision. (We’ve also got a box to indicate the presence or absence of G.M.O.’s.)
We arrive at the score by rating three key factors, each of which comprises numerous subfactors. The first is the obvious ‘Nutrition,’ about which little needs to be said. High sugar, trans fats, the presence of micronutrients and fiber, and so on would all be taken into account. Thus soda would rate a zero and frozen broccoli might rate a five. (It’s hard to imagine labeling fresh vegetables.)
The second is ‘Foodness.’ This assesses just how close the product is to real food. White bread made with bleached flour, yeast conditioners and preservatives would get a zero or one; so would soda; a candy bar high in sugar but made with real ingredients would presumably score low on nutrition but could get a higher score on ‘foodness’; here, frozen broccoli would rate a four.
The third is the broadest (and trickiest); we’re calling it ‘Welfare.’ This would include the treatment of workers, animals and the earth. Are workers treated like animals? Are animals produced like widgets? Is environmental damage significant? If the answer to those three questions is ‘yes’ — as it might be, for example, with industrially produced chickens — then the score would be zero, or close to it. If the labor force is treated fairly and animals well, and waste is insignificant or recycled, the score would be higher."
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