Robot Writers

A week ago I wrote about an article, Can the Computers Replace Paid Writers? That was in The Atlantic and I'm not sure which came first, that or this article in this month's Wired, Can an Algorithm Write a Better News Story Than a Human Reporter? I think the Wired article by Steven Levy makes a more compelling case.

"And the subject matter keeps getting more diverse. Narrative Science was hired by a fast-food company to write a monthly report for its franchise operators that analyzes sales figures, compares them to regional peers, and suggests particular menu items to push. What’s more, the low cost of transforming data into stories makes it practical to write even for an audience of one. Narrative Science is looking into producing personalized 401(k) financial reports and synopses of World of Warcraft sessions—players could get a recap after a big raid that would read as if an embedded journalist had accompanied their guild. “The Internet generates more numbers than anything that we’ve ever seen. And this is a company that turns numbers into words,” says former DoubleClick CEO David Rosenblatt, who sits on Narrative Science’s board. “Narrative Science needs to exist. The journalism might be only the sizzle—the steak might be management reports.”"

"But even if Narrative Science never does learn to produce Pulitzer-level scoops with the icy linguistic precision of Joan Didion, it will still capitalize on the fact that more and more of our lives and our world is being converted into data. For example, over the past few years, Major League Baseball has spent millions of dollars to install an elaborate system of hi-res cameras and powerful sensors to measure nearly every event that’s occurring on its fields: the velocities and trajectories of pitches, tracked to fractions of inches. Where the fielders stand at any given moment. How far the shortstop moves to dive for a ground ball. Sometimes the real story of the game may lie within that data. Maybe the manager failed to detect that a pitcher was showing signs of exhaustion several batters before an opponent’s game-winning hit. Maybe a shortstop’s extended reach prevented six hits. This is stuff that even an experienced beat writer might miss. But not an algorithm."