The design of a signage typeface. "I was unable to fully answer those questions, but felt that I must find the answers, no matter what the cost. Back in Europe I began studying the typefaces on road signs just about everywhere the Latin script is used. But looking at photos or signage specifications doesn’t reveal much about the actual performance of those typefaces. So I set off, driving thousands of miles across Europe to explore the legibility of these signs and typefaces, first hand. Once I even ended up in a holding cell at the border crossing to Norway, because the customs officers just wouldn’t accept that someone would drive all over Europe simply to take photographs of traffic signs."
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