Cory Doctorow wrote Tor Books goes completely DRM-free. "Now that there is a major publisher that has gone completely DRM-free (with more to follow, I'm sure; I've had contact with very highly placed execs at two more of the big six publishers), there is suddenly a market for tools that automate the conversion and loading of ebooks from multiple formats and vendors.
For example, I'd expect someone to make a browser plugin that draws a 'Buy this book at BN.com' button on Amazon pages (and vice-versa), which then facilitates auto-conversion between the formats. I'd also expect BN.com to produce a 'switch' toolkit for Kindle owners who want to go Nook (and vice-versa)."
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