How One Woman Hid Her Pregnancy From Big Data
"First, Vertesi made sure there were absolutely no mentions of her pregnancy on social media, which is one of the biggest ways marketers collect information. She called and emailed family directly to tell them the good news, while also asking them not to put anything on Facebook. She even unfriended her uncle after he sent a congratulatory Facebook message.
She also made sure to only use cash when buying anything related to her pregnancy, so no information could be shared through her credit cards or store-loyalty cards. For items she did want to buy online, Vertesi created an Amazon account linked to an email address on a personal server, had all packages delivered to a local locker and made sure only to use Amazon gift cards she bought with cash."
"Genius, right? But not exactly foolproof. Vertesi said that by dodging advertising and traditional forms of consumerism, her activity raised a lot of red flags. When her husband tried to buy $500 worth of Amazon gift cards with cash in order to get a stroller, a notice at the Rite Aid counter said the company had a legal obligation to report excessive transactions to the authorities. "Those kinds of activities, when you take them in the aggregate ... are exactly the kinds of things that tag you as likely engaging in criminal activity, as opposed to just having a baby," she said."
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