Brain Pickings explains Neil deGrasse Tyson on the Art of the Soundbite.
"After the talk, I got to ask Dr. Tyson — the living antidote to Susan Sontag’s concerns about aphorisms — the following question:
We live in a sort of soundbite culture, where soundbites very frequently become reductionism. And yet you seem so eloquent and articulate, especially on Twitter — a form that does not lend itself to eloquence especially well. How do you balance being very quotable with not being reductionistic?
Apart from the misunderstanding that I’m criticizing his short-form eloquence, when in fact I was complimenting his mastery of the soundbite form, Tyson’s answer is expectedly brilliant, packed with essential media literacy and wisdom for anyone engaged in the art of communication, which is practically everyone with a beating heart and firing neurons. "