The Wall Street Journal reports Starbucks to Offer New Strategy Blend "A broad series of changes at Starbucks Corp., from instant coffee to new menu boards that leave off drink prices, show how Starbucks is adjusting its upscale formula to the economic downturn."
"In the past month, Starbucks has entered the instant-coffee market with a version called Via that the company bills as offering a cup of Starbucks coffee for less than $1. It also has introduced pairings of breakfast sandwiches and drinks priced at $3.95, or about $1 less than when bought individually."
Offering bonus combos makes sense, leaving prices off your menu is just wrong.
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