Here’s Why Juicero’s Press is So Expensive

I missed this whole uproar about a $700 Internet juicer. Ben Einstein explains, Here’s Why Juicero’s Press is So Expensive

Last week Bloomberg published an article exposing how easy it is to ‘hack’ Juicero’s produce packs by squeezing them with your hands, deeming the $699 (now $399) WiFi-connected juice press completely unnecessary. Nearly overnight, Juicero has become the posterchild for Silicon Valley excess.

Juicero raised nearly $120M from well-known investors before shipping a single unit. The team spent over two years building an incredibly complex product and the ecosystem to support it. Aside from the flagship juice press, Juicero built relationships with farmers, co-packing/food-processing facilities, complex custom packaging, beautifully designed mobile/web applications, and a subscription delivery service. But they did all this work without the basic proof that this business made sense to consumers."

It's a fun and pretty breakdown of the product. For any company there's a balance of speed, price and quality. This is what happens when you ignore the second one.