During the Q&A of the Apple Annual Shareholders Meeting, the conservative National Center for Public Policy Research (NCPPR) asked a few questions. The Mac Observer reports, Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple's Stock.
"'When we work on making our devices accessible by the blind,' he said, 'I don't consider the bloody ROI.' He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader."
"He didn't stop there, however, as he looked directly at the NCPPR representative and said, 'If you want me to do things only for ROI reasons, you should get out of this stock.'"
Update: The NCPPR replies, Tim Cook to Apple Investors: Drop Dead. "At today's annual meeting of Apple shareholders in Cupertino, California, Apple CEO Tim Cook informed investors that are primarily concerned with making reasonable economic returns that their money is no longer welcome."
Apparently Apple's economic returns aren't "reasonable". This whole thing was about NCPPR not believing in climate change and Apple (like some other companies) trying to be greener.