Friday, March 16, 2012

After 244 Years, Encyclopaedia Britannica Stops the Presses

The New York Times reported After 244 Years, Encyclopaedia Britannica Stops the Presses. "The Britannica, the oldest continuously published encyclopedia in the English language, has become a luxury item with a $1,395 price tag. It is frequently bought by embassies, libraries and research institutions, and by well-educated, upscale consumers who felt an attachment to the set of bound volumes. Only 8,000 sets of the 2010 edition have been sold, and the remaining 4,000 have been stored in a warehouse until they are bought."

I'm not broken up.

"Sales of the Britannica peaked in 1990, when 120,000 sets were sold in the United States. But now print encyclopedias account for less than 1 percent of the Britannica’s revenue. About 85 percent of revenue comes from selling curriculum products in subjects like math, science and the English language; 15 percent comes from subscriptions to the Web site, the company said. About half a million households pay a $70 annual fee for the online subscription, which includes access to the full database of articles, videos, original documents and to the company’s mobile applications."

Seems like a much better way to get at good content.

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