Mat Honan wrote in Wired, I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me. Most of it wasn't that interesting. He flooded his feed with lots of junk and he flooded his friends' feeds with lots of junk (your friend Mat liked...). In the end, liking everything means liking nothing, shocker. But I did find these two bits interesting:
"My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages. Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com."
"I was also struck by how different my feeds were on mobile and the desktop, even when viewed at the same time. By the end of day one, I noticed that on mobile, my feed was almost completely devoid of human content. I was only presented with the chance to like stories from various websites, and various other ads. Yet on the desktop—while it’s still mostly branded content—I continue to see things from my friends. On that little bitty screen, where real-estate is so valuable, Facebook’s robots decided that the way to keep my attention is by hiding the people and only showing me the stuff that other machines have pumped out. Weird."