tag:blogger.com,1999:blog-10162381.post7902171909662251526..comments2023-10-29T10:41:21.303-04:00Comments on Castro's Favorite Color: Football BroadcastingHowardhttp://www.blogger.com/profile/14914637175040341245noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10162381.post-77176462099037784572007-12-31T09:44:00.000-05:002007-12-31T09:44:00.000-05:00Yes, I found this 3-network broadcast interesting....Yes, I found this 3-network broadcast interesting. I was wondering about that.... the total "pie" of expected viewers must have been so big that even divvying it up 3 ways was worthwhile. <BR/><BR/>And what of ABC (?) who had the original rights to broadcast the game? The NFL's reselling of it must have miffed them. Maybe they didn't purchase exclusive rights? <BR/><BR/>I would be curious to know more about the economics of this. At what price did ABC obtain the rights to broadcast? At what price did the other networks obtain the rights? What was the viewership? And how does that viewership translate into advertising dollars? <BR/><BR/>And what exactly is the NFL selling....if not exclusive rights to broadcast? Is the business model shifting to NFL-iTunes ... where the networks can buy only the games they want ... from a more album-based model where the networks had to buy a whole season or package? <BR/><BR/>And what is it about the undefeated season that people find so interesting? Even the Super Bowl isn't on 3 networks.Anonymousnoreply@blogger.com