Monday, December 03, 2012

As I Get Older, Why Does My Memory for Names Seem to Deteriorate?

Scientific American answers As I Get Older, Why Does My Memory for Names Seem to Deteriorate?.

"Vivid, accurate memory is actually a hard trick to pull off for the human brain. Our brain is not wired like a camera; it is composed of billions of neurons that perform many jobs besides remembering. During memory retrieval your brain cheats, filling in the gaps to concoct the most likely scenario. Let us say you remember sitting around the dining room table with friends. You conclude that you were eating roast chicken and mashed potatoes—your go-to menu when hosting guests. Your brain doesn't store a full picture of the evening, but recalling one aspect of the night can cue other elements, ultimately generating a full picture. This process of association is useful for filling in the blanks; however, it can also be unreliable, which explains why eyewitness accounts are surprisingly error-prone.

With names, the problem is that they are usually arbitrary. The fact that you met Tom on the sideline of a soccer field means he probably has a child the same age as yours, likely lives nearby and might have a job common to people in your area. All those elements create a reasonable picture of Tom, except none of these clues offers hints about his name. It could just as easily be Dick or Harry."

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