Wednesday, February 08, 2012

With iPad, You No Longer Have To Learn Board Game Rules

With iPad, You No Longer Have To Learn Board Game Rules

"Ticket To Ride is a $50 board game that has sold 1.85 million copies — a huge blockbuster by board game standards. It’s a simple game, but the biggest hurdle faced by board game publishers is getting people to learn the rules.

Last year, his company released iPhone and iPad versions of Ticket To Ride. The iPad version takes care of the mechanics of the game — whose turn it is, score keeping, and following the rules.

To his surprise, the digital versions of the game drove sales of the physical board game. “People buy the board game because they know the rules,” he said. The company saw an uptick in sales after release of both the iPhone and iPad versions."

I learned Settlers of Catan only a couple of years ago, but I've been playing the iPad version a lot and this makes a lot of sense to me.

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