Tuesday, May 25, 2010

Smartphone Wars and Microsofts Irrelevancy

On Saturday John Gruber has some Post-I/O Thoughts.

"Post-Google I/O, there’s not much room left to see iPhone-vs.-Android as anything other than an all-out war. What we’ve got here is a good old-fashioned epic rivalry. It’s exciting, vicious, fun to watch, and ultimately should prove to be excellent news for consumers. Competition drives innovation and innovation raises the bar for everyone. And the bar, for smartphones, is rising quickly."

"The big loser this week, though, was Microsoft. They’re simply not even part of the game. RIM looms large, as BlackBerrys continue to reign as the best-selling smartphones in the U.S. But Microsoft? They’ve got nothing. No interesting devices, weak sales, and a shrinking user base. Microsoft’s irrelevance is taken for granted."

James Kwak of the Baseline Scenario follows up and asks Why Does Steve Ballmer Still Have a Job? "Steve Ballmer has been CEO of Microsoft since 2000. During his tenure, Microsoft came out with Windows Vista, perhaps the most unsuccessful operating system in modern history (Windows ME doesn’t count, since Microsoft’s core customer base was using NT/2000); it tried a “Microsoft inside” strategy in digital music and, when that failed, launched the Zune, which also failed; it watched Firefox (and Safari and Chrome) eat a large chunk of its lunch in Internet browsers, the application most people use more than everything else put together; it launched Windows Live, a marketing strategy with no noun behind it, which completely flopped at whatever it was supposed to do; it got blown away in Internet search to the point where it had to re-launch as Bing, a plucky underdog; and in mobile phones, which everyone has known for a decade would be the next big thing, it stuck with its bloated, awkward Windows Mobile for far too long, letting everyone (RIM, Apple, Google, and even Palm) pass it by to the point where it has no customer base left. (BlackBerry rules the corporate market, Microsoft’s traditional stomping grounds.) Recently I saw a headline saying that Microsoft is going to try to relaunch Hotmail to make it cool. Really, why bother?"

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