Sunday, November 25, 2007

Old Apple Stories Still Around

Poor Cliff Edwards. On May 21, 2001 he published a commentary in Business Week called Sorry, Steve: Here's Why Apple Stores Won't Work and now it's on digg. Of course he was wrong. The Apple Stores have been a success. At the time, who knew that Apple would announce the iPod 5 months later? Or that they would use the stores not just to sell things but to help people use them, doing maintenance at the Genius Bars and giving free classes and one-on-one instruction.

He's changed his tune (like everyone else) and some of his recent articles are pretty good:
Plucking the Fruits of Apple Accessories
I Want My iTV
Apple iMac: Still the Desktop Star

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