Monday, September 24, 2007

Be Careful How You Sponsor

Ken Burns has a new documentary now airing on PBS. It's about World War II and is called simply "The War". It's the story of four American towns and how their citizens experienced the war.

Some sponsors were smarter than others. E.g., an announcer said "Bank of America is proud to sponsor this epic series." But then I also heard, "corporate funding for the war is provided by General Motors" and "major funding for the war is provided by the Lilly Endowment".

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