Friday, May 11, 2007

The Problem With DRM: The Name?

Ed Felton writes HBO Exec Wants to Rename DRM "People have had lots of objections to Digital Rights Management (DRM) technology — centering mainly on its clumsiness and the futility of its anti-infringement rationale — but until recently nobody had complained that the term ‘Digital Rights Management’ was insufficiently Orwellian. That changed on Tuesday, when HBO’s Chief Technology Officer, Bob Zitter, suggested at an industry conference that DRM needs a name change. Zitter’s suggested name: Digital Consumer Enablement, or DCE."

"Which makes the nature of the “enablement” clear. By enabling your set-top box to be incompatible with your TV, HBO will enable you to buy an expensive new TV."

DRM won't stop pirates, it will just annoy honest customers.

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